Pureprofile H1 FY22 results show record revenue and EBITDA

ASX-listed research and media company Pureprofile has released its H1 FY22 financial report for the period ended 31 December 2021, after experiencing record revenue and EBITDA for the half on a like-for-like basis (excluding the impact of divested business units). 

The company achieved a revenue uplift of 44%, EBITDA improvement of 53% and strong  Software-as-a-Service (SaaS) platform revenue performance, up 339% on pcp. Normalised EBITDA was 147% up on pcp (excluding JobKeeper and associated COVID savings in FY21).

The statutory loss for the group after providing for income tax amounted to $523,181.

Pureprofile CEO, Martin Filz, who joined the company at the start of the last financial year, said: “We’re delighted for our team members, clients, partners and investors to see the progress that Pureprofile is making. The continued strong returns are the result of a clear growth strategy and our execution of the company’s three year plan. Behind the scenes, the goal to create industry leading solutions for our clients is delivering strong client satisfaction and optimisation gains. We have been standardising global systems and processes over the last 12 months. Now, with this phase completed, our focus is to grow the business outside of Australia.”

Pureprofile is executing its corporate growth strategy by building on global business growth (outside of Australia). Markets outside of Australia had revenue growth in H1 FY22, up 51% on pcp. $1.6 million in new client revenue in H1 FY22.

In addition, 3 million in incremental revenue from 137 new clients achieved in the past 12 months. A 35% increase in active clients in the past 12 months. As well as a 59% growth in market research panelists in the past 12 months. Operating in seven countries (including AU) and delivering insights from over 90 countries. 81% of new team members were hired in H1 FY22 from regions outside of Australia.

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Pureprofile will also invest in technology solutions, including audience Intelligence – a number of trials with clients in the Retail and Quick Service Restaurant verticals are already underway. Audience Builder – partnerships has been signed in H1 FY22 and include the Asian parent (11

countries) and iGoDirect (Australia), as well as optimisation gains – continual improvement with new systems including global project management system, new feasibility tool and enhanced reporting for panel management team. Lastly, delivering improved speed, client quality and efficiency.

Looking ahead, the strategy remains on track to expand Pureprofile’s international business into the larger UK, European and US markets, whilst also growing Australian revenues and clients. We expect to see continued growth in these regions over H2 FY22 and to benefit from the global and technology foundations which have been rolled-out over the last 18 months.

Pureprofile has a market capitalisation of $67.13 million and a share price of $0.059 as of today.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

topics H1 FY22 financial report iGoDirect Martin Filz pureprofile Retail and Quick Service Restaurant verticals SAAS Software-as-a-Service platform

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