Pureprofile FY 21 results show continued recovery amid client acquisitions

ASX-listed research and media company Pureprofile has posted full year revenue for FY 2021 of $30 million, a 24% increase on the prior year, which saw losses and significant cost cuts.

The company had an FY 2021 EBITDA of $3.1 million, up 124% from the prior corresponding period. The company also finished FY21 with a cash balance of $3.6 million as at 30 June 2021, up from $1.8 million on 30 June 2020, the highest in its history.

In 2021, Pureprofile had its “best year to date” in terms of customer growth, according to managing director and CEO, Martin Filz, who joined the company at the start of the financial year.

During the past 12 months, it has seen a 200% increase in recurring revenue and a 58% growth in the number of SaaS solution Audience Intelligence clients.

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91% of the company’s revenue now comes from repeat clients, with an average client tenure of four years, while in FY 2021, the business added more than 100 new clients.

During the financial year Pureprofile initiated a Flybuys partnership, Pureprofile Perks, an exclusive survey platform created for members of Flybuys. The Flybuys community platform has substantially increased project and survey complete volumes, further driving Pureprofile’s revenue and profitability.
During FY 2021, the group expanded its data and insights division into new regions with offices in Singapore and Mainland Europe.

Pureprofile has had a strong start to FY22, with July results exceeding the company’s expectations. Growth in new markets and existing customer activity continued to outperform expectations in July with revenue of $3.1 million, up 50% versus the previous corresponding period.

Filz said: “Q4 was the best growth quarter we have seen in the company’s history, closing out a great 2021 financial year. With strong results across each business area, an engaged, motivated and rewarded team, excellent customer feedback, and another positive cash flow quarter for the year. This gives us a tremendous platform for continued and accelerated growth in FY22.”

Filz took home a yearly remuneration worth $672,975.

Pureprofile has a market capitalisation of $30.68 million and a share price of $0.03 as of today.


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