Pureprofile re-launches media business Pure.amplify
Consumer research, data and insights company, Pureprofile, has re-launched Pure.amplify, its programmatic advertising, media buying and audience insights business.
The business was originally launched as Sparcmedia in 2009 before being acquired by Pureprofile in 2015. Tasneem Ali, who joined Pureprofile in March this year, will be the head of Pure.amplify.
Tasneem Ali will head up Pure.amplify
Pureprofile CEO, Martin Filz, described the role Pure.amplify will fill in the company’s offering.
