The Masked Singer tops 1m for final episode, while Studio 10 jumps to 54,000 metro with new lineup

Ten’s The Masked Singer concluded last night, airing its final episode which was filmed with two judges and host Osher Günsberg beamed in remotely due to a COVID-19 scare. The final reveal drew 1.191m metro viewers, down from 2019’s 1.372m.

The episode leading up to the final moments brought in 1m metro viewers on the nose, compared to 1.050m last year.

The reveal topped all three of the key advertising demographics across the night, 16-39s, 18-49s and 25-54s, followed by the final episode of the show.

ViacomCBS Australia and New Zealand chief content officer and EVP, Beverley McGarvey, said: “In its second year, The Masked Singer Australia has cemented its position as one of the most popular family entertainment shows in the country.

“Great performances, a play along guessing game and one jaw-dropping moment after another is a winning combination across all platforms and with all ages. My sincere appreciation and thanks to Osher, Jackie, Dave, Dannii, Urzila for their talent, energy and for bringing their A game when we needed it most! Thanks also to our amazingly talented celebrities for braving the stage and bringing us such pure entertainment.

“COVID and the resultant lockdown in Melbourne created some significant challenges for us and I would like to thank our creative, imaginative and resilient crew, our partners at Warner Bros., and the team at 10 led by executive producer Stephen Tate,” she said.

“Thank you also to our viewers. Their enthusiasm for the show is incredible. We can’t wait to bring The Masked Singer Australia back in 2021.”

Ten and ViacomCBS CSO Rod Prosser, said: “Thank you to all our commercial partners for their support this year. The creativity and integration they brought to the show was first class.

“The Masked Singer Australia has cemented its position as one of the biggest shows on TV and our partners are a critical part of its success.”

In the morning on Ten, Studio 10 rolled out its first day with the new two-hander lineup. The show jumped almost 10,000 viewers on last Monday’s episode – bringing in 54,000 metro viewers compared to 46,000 last Monday. But the feedback wasn’t as good on social media, with TV Blackbox reporting the network had to stay on top of negative feedback across social media.

Seven’s Sunrise drew 259,000 metro viewers across its program, while Nine’s Today brought in 226,000. Sunrise and Today both finish at 9am, while Studio 10 begins at 8am. Today Extra brought in 133,000 metro viewers and Seven’s The Morning Show 122,000.

Against The Masked Singer, Nine’s The Block delivered 791,000 metro viewers and Seven’s Plate of Origin brought in 342,000. Seven is reportedly preparing to push out the final episodes of Plate of Origin across a bumper final episode.

Nine’s Celebrity IOU brought in 358,000 against Ten’s Have You Been Paying Attention? 767,000 and Seven’s 9-1-1: Lone Star 247,000.

Ten also aired the first episode of Drunk History Australia at 9.30pm to 276,000 metro viewers. The show was announced as part of 2018’s Pilot Week, while a full season was commissioned in 2019 despite the show not making it through the Pilot Week event. It was put on 10 Play earlier this year as part of Ten’s Coronamas event.

Ten snuck ahead as the most-watched channel on Monday night, holding a 19.1% share above Nine’s 19.0%, Seven’s 15.7% and ABC’s 13.2%. But as a network it was Nine’s night with a 26.4% share above Ten’s 24.8%, Seven’s 24.2% and ABC’s 17.1%. Both 7 TWO and 10 Bold topped the night in the multi-channels with 3.8% channel audience share apiece.


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