Put snarky headline about IAB story here

October 5, 2012 10:06

The following press release comes from the IAB. Imagine what heading number they’d have used if Australia had won the grand prix…

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

IAB PR

5 COMMENTS

PQ 5 Oct 12

Snarky? It was an admin error – the Subject line clearly showed the headline: “Aussie Creatives shine at IAB MIXX Awards in New York” – perhaps you coudl be so kind as to post the full release in FYI so your readers can find out more about the winning Australian agencies. They worked hard and deserve to be acknowledged.

mumbrella 5 Oct 12

Hi PQ,

I think you may have missed the gag. The attempted joke (which clearly didn’t work) was that Dr Mumbo made his own administrative error and forgot to write his snarky headline…

But to your wider point, we’ve already posted the winners here: https://mumbrella.com.au/whybins-win-three-golds-at-new-yorks-mixx-awards-120384

Cheers,

Tim – Mumbrella

PQ 5 Oct 12

didn’t indeed work – thanks for loading up the release and for clarifying.

Anonymous 5 Oct 12

All the same, one would hope the IAB would get their emails right.

If not them, who?

Beep beep, runtime syntax error.

User ID not verified.

LW 5 Oct 12

Well, I had a laugh… Sorry about that PQ, I promise not to do it again.