Putting the brutal into brutal simplicity
Source: b3ta.com
It’s a while since Charles Saatchi was financially involved with M&C Saatchi (and even longer ago with Saatchi & Saatchi), but there are times when having the founder’s name above the door can have a downside.
Those times include when the tabloids include photographs of Saatchi grabbing his wife Nigella Lawson by the throat, an incident for which he has now been cautioned for assault by the police.
At those times, the M&C Saatchi slogan of “brutal simplicity of thought” does not seem entirely ideal.
Still, it has given the internet an opportunity to remix one of Saatchi & Saatchi’s most famous ads.
