Qantas appoints Clemenger Sydney to promote Australians’ love of travel in latest ad campaign
Qantas has worked with Clemenger BBDO Sydney for the first time, to create a campaign which promotes Australians’ love of travel.
The campaign ‘No one travels like Australians and no one takes to the world like Qantas’, features Lisa Mitchell’s cover of Geoff Mack’s ‘I’ve Been Everywhere’ and showcases 12 different destinations.
Snapshots of people hiking in Yosemite, walking through Kyoto, surfing in Waikiki and watching the sunset in Uluru are all included in the 60-second television commercial.
The ad will run across digital, outdoor, social media and TV.
This is the first major campaign the agency has launched since Clemenger BBDO’s CEO Nick Garrett expanded his remit to cover both the Melbourne and Sydney offices late last year.
It is also the first pitch the agency has won since Garrett took to the helm of the Sydney office.
One of the outdoor executions
Credits:
- Creative
- Creative Agency: Clemenger BBDO Sydney
- Chief Creative Officer: Ben Coulson
- Managing Director: Emily Perrett
- Head of Planning: Rob Dougan
- Creative Director: Ben Clare
- Art Director: Elaine Li
- Head of Production: Denise McKeon
- Senior Account Director: Melanie Spence
- Account Manager: Katie Scrutton
- Production
- Director: Chris Searl
- DOP: Tim Tregoning
- Producer: Maree Mitchell
- Editor: Alex Guterres
- Grade: Christina Trodd
- Senior Online Editor: Jess Morgan
- Sound: Robbie Balatincz
- Sound: Daniel Denholm
- Artist: Lisa Mitchell
- Media
- Media Agency: OMD
- Business Director: Dorothee Gomez
- Account Director: Amy Cummings
- Trading Director: Anastasia Nicholas
- Account Manager: Christian Bendelack
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Clemenger BBDO Sydney
Nick Garrett
No one travels like Australians and no one takes to the world like Qantas
Qantas
Was it all stock?
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Beautiful film. Feels big and feels very on brand for Qantas.
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This is getting there
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nice work. (big shoot!)
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Best Qantas work for a while…well done Clems.
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Beautifully shot but what makes it unique? What makes it memorable? What makes it truly Australian? Not sure it hits the heights of ‘I still call Australia’ ?
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They seem to have shifted from coming home to going away. There is a lot of equity in getting on a QANTAS plane home.
Very nice ad though. Better than the last bits of work.
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Attract new customers with advertising, get rid of them with customer service
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Here are some places around the world, a vaguely patriotic, unsubstantiated tagline and a song… fly with us now? Really, a montage?
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Does Qantas = white Australia now?
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