Google demonstrates how its Nest range can seamlessly integrate into users’ lives in campaign from 72 and Sunny
A campaign from Google is demonstrating how its new range of Nest products can seamlessly integrate into Australians’ lives.
The ads show people using Nest devices to check on their homes while they are out – setting timers in the kitchen, making video calls and listening to music.
A targeted element of the campaign will utilise YouTube’s non-skippable ads, so viewers will be shown advertisements of the Nest products assisting with things that they have previously searched for. For example, a person who has recently searched for a paella recipe will be targeted with an ad that shows Google Nest presenting a recipe for paella. The campaign will also be executed across TV, digital, cinema, OOH, print, social and radio.
Looks good, is clear and feels fun. Well done Google.
This is cut and paste vignettes of people having a great time around the home. Why does Australia get served this cliched rubbish?
Google manages to produce decent work in other territories.
Destined for the big black bin bag like so much discarded wrapping paper.
Hey Google, read all my emails and texts then tell the govt if i am doing/saying/reading the ‘wrong’ narratives
Hey Google bring criminals into my house and give them my credit card details
Hey Google watch me and my partner be intimate then please feel free use it to make the voice recognition better
Hey Google allow predators into my home to watch my kids
It would be nice if they were a little more honest in their marketing lol
Wrong forum.