Google demonstrates how its Nest range can seamlessly integrate into users’ lives in campaign from 72 and Sunny

A campaign from Google is demonstrating how its new range of Nest products can seamlessly integrate into Australians’ lives.

The ads show people using Nest devices to check on their homes while they are out – setting timers in the kitchen, making video calls and listening to music.

A targeted element of the campaign will utilise YouTube’s non-skippable ads, so viewers will be shown advertisements of the Nest products assisting with things that they have previously searched for. For example, a person who has recently searched for a paella recipe will be targeted with an ad that shows Google Nest presenting a recipe for paella. The campaign will also be executed across TV, digital, cinema, OOH, print, social and radio.

The campaign was created by 72 and Sunny Sydney. Google was one of the founding clients of 72 and Sunny Sydney, when it opened its doors in 2017.

72 and Sunny ECD, Johnny Tan, said in a statement: “We are proud of how the Google, Rabbit and 72 and Sunny team did a great job of coming together to capture the spirit of Australian homes, and how Google can be helpful in our everyday lives.”

Aisling Finch, Google Australia’s director of marketing, added: “We wanted to demonstrate how Google Nest products can be helpful and delightful to Aussies everyday; from helping with cooking to playing their favourite music, and controlling smart devices in the home. Importantly we also wanted to demonstrate technology as an enabler, rather than something that distracts from the moments and people that matter most.”

The ads are set to the Flight Facilities’ new track ‘Better than Ever’.

Earlier today it was revealed that 72 and Sunny Amsterdam had won the creative account for Audi, with all agencies in its network providing support.


Client: Google Australia
Client Marketing Team: Aisling Finch, Julia Davis, Leah Ferris, Duncan McGrath, Alice Jeffries
Creative Agency: 72 and Sunny Sydney
Music Supervisor, Chris Chalmers
Production: Rabbit
Media agency: PHD and Essence


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