Qantas brings back iconic ‘I still call Australia home’ theme for in-flight safety video

Qantas has brought back a reimagined version of Peter Allen’s 1980 song ‘I still call Australia home’, this time in its in-flight safety videos.

The song has been used in Qantas advertising on and off since the mid 1990s and is widely regarded as one of the brand’s most successful campaigns.

This time, the song runs in the background of Qantas’ seven-minute in-flight safety video, which shows Australians travelling the world as they share local mannerisms including bringing Vegemite to a Chinese meal, playing cricket in Tokyo, sipping tea through a Tim Tam and saying “mate” in London.

The new inflight video aims to build on last year’s campaign which showed well-known Australian destinations.

Alison Webster, CEO of Qantas International, said the video was a creative way to share the spirit of Australia.

“The primary purpose of these videos is to communicate an important safety message, and we know from our previous efforts that beautiful locations with a touch of humour is a great way to get people’s attention each time they fly.

“This video lets us show off some of the amazing places you can travel on our network, and acts as a quick induction on Australian culture for visitors overseas about to fly here on a Qantas aircraft.

“We use real people, rather than actors, in our safety videos because it creates a sense of authenticity that’s very Australian in itself.”

Different locations shown in the video include Santiago, London, New York, Queenstown, Singapore and Perth.

To make the seven-minute video Qantas partnered with both international and Australian state tourism bodies and organisations.

A roster of agencies were used to make the inflight video including Brand+Story, Ape, The Butchery and Noise.


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