QMS brings big advertisers to World Cup precinct

Leading OOH company QMS is bringing a slew of brands directly to soccer fans during the FIFA Women’s World Cup, with its network of premium digital street furniture displaying campaigns in key spots around Sydney.

Visa, Xero, Elvis: A Musical Revolution, Visit Victoria, AHM Health Insurance, Aussie Broadband and FIFA itself will be running bespoke campaigns created for the World Cup, with 73% of the OOH panels within two kilometres of Sydney Football Stadium, official fan zones, pubs and clubs.

According to QMS, these event-specific packages are “optimised to deliver the greatest reach and impact”, with advertisers able to “amplify its presence where key events are happening to maximise the connection with the influx of audiences expected within the City of Sydney.”

The FIFA Women’s World Cup 2023 is already confirmed to be the biggest standalone women’s sporting event of all time, with hundreds of thousands of soccer fans expected to flood Sydney from this week.

“Like all of Australia, we are thrilled about the FIFA Women’s World Cup 2023 and will be cheering on the Matildas as they chase the Cup on their home soil,” QMS Executive General Manager, Mark Fairhurst, said.

“We are very excited to work with our commercial partners to mark this incredible sporting competition. The QMS City of Sydney network offers a rare out of home opportunity to target football fans as they travel to stadia, fan zones, pubs and clubs, and represents a great way to get behind the Matildas and to support women’s sport.

“Women’s sport is vibrant, inspiring and increasingly popular. The FIFA Women’s World Cup 2023 will bring with it enormous cultural and positive change for participation in sport – especially in the lead up to the 2024 Paris Olympics Games.”

The opening ceremony and first match will take place in Auckland this Thursday, July 20, with the final played in Sydney on August 20.


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