QMS leads the way with innovative 3D DOOH campaigns

Digital outdoor media company QMS has reported strong demand for its market-leading “3D DOOH” product, with new campaigns for Gillette Australia, Michael Hill International, ANZ and AAMI, plus a growing list of other blue-chip marketers lining up to use the new, innovative 3D creative approach to out-of-home advertising.

QMS’ 3D DOOH uses anamorphic illusion creative design to bring client campaigns to life, providing the illusion of 3D creative.

As the first-to-market in Australia with this offering, QMS is the only local company with a 3D DOOH product that allows for multiple sites and multiple market executions. It is also delivered as a full-service creative offering for marketers and agencies, with QMS’ in-house creative services team QUBE directly creating campaigns in collaboration with clients and their agencies.

QMS chief revenue officer, Alex Kerley, said demand for the 3D DOOH product was growing rapidly as the creative opportunity for brands was recognised, with multiple campaigns booked to run later this year and into 2023.

“With 3D creative making waves globally, we’re pleased to offer our own market-leading 3D DOOH creative solution that allows clients to leverage the eye-catching creative technique and drive the impact of their campaigns,” he said.

“Our talented QUBE team has set the creative benchmark for creative innovation in DOOH, and this end-to-end creative solution is just one example of how we push the boundaries of OOH to deliver real impact and results for our clients.

“Thanks to the growth of DOOH and advances in screen technology, marketers and agencies are keen to use these digital capabilities to their full potential. With a network that is 90% digital, we are positioned to offer brands greater cut through, impact and amplification across their campaigns.”

First launched in March with the AFL 2022 footy season kick-off, 3D DOOH is now one of the most successful and sought-after DOOH creative techniques in Australia.

Earlier this year, QMS rolled out its The Difference in Digital OOH initiative to help educate and empower marketers on the rich campaign benefits offered by its digital-by-design premium network solution and provide clarity and confidence for marketers to create more engaging, effective and exciting campaigns that deliver a greater return on investment.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

topics 3D DOOH 3DOOH AAMI Alex Kerley ANZ digital outdoor media Gillette Australia Michael Hill International out of home QMS QUBE

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