QMS scores Australian Rail Track Corporation tender from JCDecaux
Outdoor media company QMS has secured a tender from the Australian Rail Track Corporation to manage its out of home assets in Sydney.
Effective 1 May 2023 following a competitive tender process, the appointment covers 10 large format billboards in locations such as Tempe, Lidcombe and Sydenham.
Mumbrella understands the previous contract holder was JCDecaux.
As part of the contract, QMS will also look to convert some locations into digital sites, as well as develop a number of new greenfield locations.
“We are very proud to partner with the ARTC to manage and develop its out of home assets as a key part of our growing Sydney offering,” QMS chief executive John O’Neill said.
“The ARTC network covers high-impact and high-value locations that complement our existing premium Sydney portfolio, including the world-class City of Sydney digital street furniture network. The new agreement is in alignment with our strategic focus of continuing to expand our digital network throughout Sydney.
“There is a clear opportunity to incorporate the ARTC as an important part of our growing national, premium digital network that our customers are increasingly embracing.”
ARTC chief executive and managing director Mark Campbell said: “We are pleased to join forces with QMS, which has a proven track record of success in the out of home industry and a proven ability to enhance and upgrade assets and create new opportunities.
“QMS’ expertise in digital, audience insights, marketing and creativity will be a winning combination in re-launching our out of home locations to take full advantage of the huge audiences that pass them.”
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