Captive Vision Outdoor wins Australian Rail Track Corporation OOH contract

Out-of-home (OOH) company Captive Vision Outdoor has been awarded a ten-year contract with Australian Rail Track Corporation to manage and develop its regional NSW out-of-home assets following a competitive tender process.

The contract includes both new and existing locations across regional NSW. The road-facing billboard sites will provide local, state and national advertising clients coverage of regional NSW from the Victorian border up to Northern New South Wales.

The appointment further strengthens Captive Vision Outdoor’s rail and roadside coverage, with the OOH company planning to develop over 250 prime static panels across more than 75 stations.

In May, the OOH company won a ten-year contract with Queensland rail to develop bespoke out-of-home (OOH) assets following a competitive tender process. The company joins fellow OOH provider JCDecaux on Queensland Rail’s roster after the company was also awarded a ten-year contract with the railway operator earlier this week.

VMG head of commercial – OOH, Peter Franklin said: “We’re delighted to have been awarded this coveted contract with ARTC and to be partnering with them to create out-of-home assets in regional NSW. The ARTC operates one of the largest rail networks in the nation spanning 8,500km across five states. To be able to expand our network and creative cost-effective advertising spaces is something we’re very excited about.”

VMG chief executive officer, Michael Fishwick, said: “This new contract gives CVO the opportunity to expand its local area marketing expertise into regional areas, continuing to support businesses of all shapes and sizes and providing affordable out-of-home on an even larger scale.”

The contract is a substantial win for Captive Vision Outdoor and the broader VMG Group, which includes street posters and bespoke out-of-home operator Revolution360.

Got a tip?

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

topics ARTC Australian Rail Track Corporation Captive Vision Outdoor Michael Fishwick oOh out of home Peter Franklin rail roadside

Share Tweet Share

Have your say

Login with:

Continue with LinkedIn

or

Comment anonymously

Your comment will be marked as unverified

Name

Comment

Δ