QMS smashes Olympic coverage via its Paris 2024 Digital Screen Network
Digital outdoor media organisation and outdoor media partner of the Australian Paralympic and Olympic Teams, QMS, smashed its Paris Olympics 2024 coverage, delivering over “40,000 pieces of content” during the Olympic Games.
The company uncovered that its Paris 2024 Digital Screen Network displayed a significant amount of content covering medal moments, medal tally updates, breaking news and what to watch pieces in real time. The network also hosted brand advertisements from Patties Food Group, Allianz and Woolworths in relation to the Olympics.
The network’s coverage outlet is extensive, encapsulating Sydney city’s street furniture ecosystem, the Gold Coast’s street furniture offerings, QMS’s large-format, digital billboards, Canberra Airport and The Convenience Network.
“Our partnership with the Australian Olympic Committee, has supercharged our ability to showcase the benefits of being a digital-first out of home [DOOH] network during the Paris 2024 Olympic Games,” said Tim Murphy, chief sales officer at QMS.
“For example, our breaking news headlines were delivered so quickly that we were live across our billboards nationally with the Australian Women’s 4 x 100m Relay team gold medal to peak hour commuters before they had even left the pool deck in Paris!”
Murphy added: “For QMS, the Paris 2024 Olympic Games have been the preeminent display of how brands can utilise DOOH’s immediacy and its geographical impact to deliver broadcast scale audience reach with relevant and contextualised creative content that can connect on community cultures like never before.”
“This is a momentous step change for DOOH and the role it can play in major events and campaigns.
“By tapping into the immediacy and scale of digital, we have showcased how advanced our digital capabilities now are, and in doing so, delivered the gold standard for our partners.
“I’d like to congratulate and thank our partner brands Woolworths, Toyota, Allianz, Stan and Patties Food Group who jumped at the opportunity to help engage Australian’s as they went about their day. It’s truly been out of the ordinary.”
Officially released in mid-April, the network will remain in-market to cover the 2024 Paralympic Games until its Closing Ceremony on September 8.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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