QMS unveils partnership package price for Winter Olympics

July 11, 2025 10:34

QMS has revealed its partnership packages for the 2026 Winter Olympic and Paralympic Games, priced at over half a million dollars.

As the official outdoor partner of the teams, QMS will provide OOH packages to brands across Australia for the duration of, and in the lead up to, the games. The extension follows a successful partnership from last year’s Paris Olympics and Paralympics.

It expects the OOH network will reach 77% of metropolitan Australians during the games, offering brands an “unmatched opportunity” to connect at scale. According to chief sales officer, Tim Murphy, this means brands can reach over 10 million Australians, with over 460 million impressions across the duration of the games.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

brand partnership Milano Cortina 2026 Olympic Winter Games Milano Cortina 2026 Paralympic Winter Games Olympics oOh out of home Paralympics QMS Tim Murphy