Tourism Queensland target local holidaymakers in first campaign partnership with Flight Centre

Miranda Ward

October 21, 2014 11:22

Tourism and Events Queensland (TEQ) has rolled out the first campaign as part of its $6m commercial partnership with Flight Centre, with the campaign aimed at encouraging domestic travel to the sunshine state.

Created in-house at Flight Centre, the spots focus on separate attractions in the state including the Gold Coast and Daydream Island.

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TEQ CEO Leanne Coddington said: “TEQ’s objective is to increase visitor numbers, length of stay and tourism spendacross Queensland destinations.This campaign sees the partnership off to a strong start and reinforces Queensland’s image as Australia’s premier holiday destination.”

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.