Tourism Queensland target local holidaymakers in first campaign partnership with Flight Centre

Tourism and Events Queensland (TEQ) has rolled out the first campaign as part of its $6m commercial partnership with Flight Centre, with the campaign aimed at encouraging domestic travel to the sunshine state.

Created in-house at Flight Centre, the spots focus on separate attractions in the state including the Gold Coast and Daydream Island.

TEQ CEO Leanne Coddington said: “TEQ’s objective is to increase visitor numbers, length of stay and tourism spendacross Queensland destinations.This campaign sees the partnership off to a strong start and reinforces Queensland’s image as Australia’s premier holiday destination.”

Domestic holidaymakers have been targeted through promotions across Flight Centre’s national network of stores as well as in TV, print, online and social media.

Jann Stuckey, Minister for tourism, major events, small business and the Commonwealth Games, said: “Flight Centre is Australia’s largest travel retailer and this campaign will keep Queensland holiday experiences top of mind amongst  key visitor markets in New South Wales, Victoria and intrastate.

“The domestic marketing blitz is the first phase in a series of campaigns to be rolled out during our three year agreement with Flight Centre.”

The campaign is in market until the end of the month.

Steve Jones


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