Queensland agency swings global content deal with Google to educate car dealers

Sunshine Coast based agency Cartelux has sealed a global deal to create a five-part video series for Google educating car dealers on how to use digital advertising.

Google gives global work to Sunshine Coast agency

Google gives global work to Sunshine Coast agency

The company, which has worked across the Australian auto industry, has created the series and individualised it to suit 20 different markets around the world.

The videos give simple examples of how dealers  can make better use of Google as part of their marketing mix using tools such as adwords, video, geo-targeting and dynamic re-marketing.

The videos will roll out in countries including the US, Brazil, France, Spain, Belgium and Argentina.

Richard Wolstenholme, head of industry for automotive at Google, said the company was working to help car dealers better understand the digital space.

“We know local area marketers are looking for simple ways to maximise spend away from traditional channels such as print and broadcast,” Wolstenholme said.

“Video content marketing is a tried and trusted channel for time-poor marketers which has particular resonance with auto dealers worldwide.”

Josh Williams, head of the B2B specialist agency, said the opportunity to work directly with Google on a global campaign was rare.

“Given our love of creating content for the automotive vertical and our mission to create content that meets the surging needs of a video-demanding world, working with Google was a great way for us to pursue this passion in an international market,” Williams said.

“With the global media landscape shifting beyond all recognition, automotive dealerships are looking for more effective ways to maximise their marketing budgets away from traditional media.”

The agency has a track record of working with a range of car brands including Toyota, Holden, Nissan and Volkswagen and also works across finance, technology, lifestyle and entertainment.


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