Queensland government recruits V8 driver Mark Winterbottom for biofuel education campaign
The Queensland Government’s Department of Energy and Water Supply has tapped V8 Supercars driver Mark Winterbottom to front a new education campaign aimed to help drivers better understand their biofuel options.
The ‘E10 OK’ campaign, created by Ogilvy Brisbane, explains the potential benefits of the biofuel and encourages its use, through a range of executions including TV, press, radio, online, outdoor and social media.
The campaign has seen an online biofuel compatibility checker created which offers Queensland drivers the ability to check the E10 compatibility of their car.
It also tracks which fuel outlets stock E10 fuel.
Ogilvy Brisbane managing director, Russ Vine, said: “It is 10 years since the Government last asked Queenslanders to consider E10 fuel and in that time a great deal has changed. The fuel is more developed, engines are more developed and more cars than ever before are not only compatible with E10 fuel, they are built to run on it.
“The car checker is a critical and intelligent pivot for the campaign as a result. Allowing consumers to reach for their phone and find out if their vehicle can run ‘OK’ on E10 in a matter of seconds makes it as easy as possible for Queenslanders to increase their use of biofuels without hours of research.”
Credits
- Strategy Planning – Russ Vine
- Creative Director – Jonathan Drapes/Phil Nobay
- Senior Copywriter – Charles Schaefer
- Senior Art Director – Simon Budzevski
- Digital Design – Joseph Gribben
- Account Director – Dianne Grice
- Production – Ogilvy
- Director – Davros
- Media – Mediacom
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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topics
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Advertising
biofuel
Campaign
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Mark Winterbottom
Ogilvy Brisbane
Queensland government
