Queensland Rugby League announces Ford Australia as its official automotive partner
Ahead of this Wednesday’s game one of the 2024 State of Origin, Ford Australia has been announced as the official automotive partner of the Queensland Rugby League (QRL) and the Queensland Maroons.
The four-year partnership signifies Ford’s commitment to supporting grassroots Rugby League and community engagement across the state.
Queensland Rugby League chief executive officer Ben Ikin said the alliance will help the Maroons remain a force in the State of Origin arena.
“Our Maroons players are renowned for toughness on the field, and this trademark has also been a feature of Ford’s vehicles and business for many years,” he said.
“I’m not one to talk up rival codes, but it’s hard not to respect Ford Australia’s partnership with the Geelong Cats, which will reach the 100-year milestone by 2025. Let’s hope today’s announcement is the start of something just as special.”
As the official automotive partner of the QRL, Ford Australia will be actively involved in community engagement initiatives and fan activations to bring the excitement of rugby league closer to fans across the state. This will include the use of vehicles for QRL staff to use across the state.
Ford Australia President and CEO Andrew Birkic said partnering with the QRL allows the automobile giant to engage with fans at a grassroots level while supporting the growth of rugby league in Queensland.
“At Ford, we believe in the power of sport to unite communities and drive positive change… we are excited to embark on this journey with the QRL, and we are very proud to join the team.”
As part of the partnership, Ford Australia is also the presenting partner of QRL Country Week.
The 2024 State of Origin series will kick off on Wednesday, June 5, with NSW and Queensland going head to head at Accor Stadium for the highly anticipated series opener.
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