Quickflix puts business and 900,000 strong digital marketing database up for sale

Streaming service Quickflix is accepting expressions of interest for sale of the Perthquickflix sale ad-based business, which went into administration last week.

An advertisement in today’s Australian Financial Review from administrators Ferrier Hodgson says the company is seeking expressions of interest, with any sale set to include the 80,000 strong subscriber database and a 900,000 digital marketing database belonging to the company.

Quickflix last week called in the administrators blaming the amount of money rival service Stan had demanded to give up a set of shares it owns in the business, which Quickflix said was putting off investors.

Related:  Quickflix’s cautionary tale: how to lose $40m in just five years

According to Quickflix, Stan wanted $4m for the parcel of preference shares it acquired from HBO 18 months ago, or a payment of $1.25m and the transfer of all of Quickflix’s streaming customers.

Quickflix, which began life as a postal DVD rental business, also owns a catalogue of 40,000 DVDs and Blu-ray discs which it houses at a distribution centre in Western Sydney.

In its last financial statements it had around $3m in revenue for the quarter and had cash-in-hand of $659,000.

According to the ad, statements of interest must be lodged with the administrators by Friday, May 6.

Alex Hayes


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.