QVB wants shopping to be ‘memorable’ in first major campaign by The Royals

The Queen Victoria Building is positioning itself as a place for shopping for memorable occasions in its first major season campaign with The Royals.

‘Make it Memorable’ aims to show how shopping, dining and experiencing what the building has to offer, is in itself an occasion.

The campaign is the biggest since The Royals was appointed to the creative account, and follows The Royals’ Chinese New Year installation in January.

Victor Gaspar, general manager of Ipoh Group – the retail property, investment and management company which counts the QVB as one of its assets – said the campaign highlights the best qualities of the QVB.

“This campaign highlights what makes the QVB so wonderful – one of Australia’s most iconic and beautiful buildings that houses everything you need to prepare for an occasion; from the gift to the outfit and everything in between. We want to help our customers make a special moment a memorable one,” said Gaspar.

‘Make it memorable’ will launch through the QVB’s digital and social channels, and will feature through the centre from April.

It will also feature throughout the year with masterclasses and pop-up events surrounding special occasions, the first being Mother’s Day.

The event will feature a floral swing installation under the Dome from April 27.


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