RACGP says ‘no one knows you like your GP’ to encourage Australians to visit their doctor

The Royal Australian College of General Practitioners (RACGP) has launched a new campaign to encourage Australians to visit their doctor.

Created by The Shannon Company, the campaign highlights the two million Australians who visit their GP’s and the ways in which doctors help their patients.

Ian Forsyth, managing partner at The Shannon Company, said in a statement: “GPs are specialists who frequently are involved in prevention and importantly see their patient as a ‘whole’ person, not just as the condition for which they may be being treated.

“With two million visitations every week across all parts of the country, GPs are engaging with virtually all Australians and almost 9 out of every 10 GPs are with the RACGP.

“This campaign highlights that every day, in every community across Australia, GPs are the backbone of the health system and play an incredibly important and often influential role in their patient’s lives.”

  • Client: The Royal Australian College of General Practitioners
  • Greg Price, General Manager, Marketing & Communications, RACGP
  • Produced by: The Shannon Company
  • Director: Cathal Gearney
  • Client Services: Kat Kearney; Elisa Horan

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