Principals Melbourne appoints Pip Ireland as creative director

Branding and design agency Principals has appointed Pip Ireland as a creative director.

Before joining Principals, Ireland was freelancing for seven months after departing The Contenders as a design director.

Ireland joins Principals Melbourne as creative director

Simon Wright, executive creative director at Principals, said in a statement: “We’ve gotten to know Pip as a freelancer and she has demonstrated fantastic capability.And now we’ve convinced her to come on board in a full-time capacity.”

“With a passionate and motivated team that values culture and imagination, Principals is creating some of the best strategic and creative work in Australia. It’s great to be part of an agency that is working with big brands and recognised leaders as well as brands that are purpose driven/social change organisations,” Ireland added.

In other appointments for the agency, Andrew Thompson has been promoted to a design director while James Welch has been promoted to a creative director.

Tom Brigstocke, CEO of Principals, said: “This is great news – some terrific hires in Melbourne and design team promotions in both Sydney and Melbourne. It’s all welcome growth to the group on the back of recent new business wins.”



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