RACQ and Holden to be discussed at the Mumbrella Automotive Marketing Summit as full program announced

RACQ Group’s general manager for marketing and digital, Renee Davidson, will speak at the Mumbrella Automotive Marketing Summit in Melbourne on March 17 discussing the company’s strategy for adapting to a significantly shifting industry.

Davidson will share RACQ’s future focuses

The Australian automotive industry was recently hit with the news that iconic brand Holden would disappear from the market in 2020, while IBIS World reports that revenue is down almost two thirds over the past decade.

In her session, Davidson will look to the future and focus on the importance of continually assessing market trends.

She’ll discuss RACQ’s focus on banking, smart bus trials, electric chargers and more, while also explaining what the RACQ Mobility Centre of Excellence is and why the brand is investing in a world-class facility for research, innovation, driver training and testing of connected and autonomous technologies.

The Australian industry was recently hit with the news of the death of the Holden brand

Also discussing the significantly shifting industry is the formerly announced Wayde Bull of Principals and Cecile Thornley of The Navigators. Originally set to share exclusive trends research, they have now retooled their session to reveal insights into the collapse of Holden.

They’ll focus on Holden’s undoing and ask whether the writing was on the wall for the brand, which other car makers are in trouble and who will be the likely winners in the wake of Holden’s exit from the market.

Meanwhile, two industry experts have been confirmed as moderators for a number of the sessions.

Mark Harland, former executive director of marketing for Holden, and Adam Donnelley, chief strategy officer for RXP and President for the Australian chapter of the International Advertising Association, will be in attendance to host five sessions.

The summit will take place on March 17, two days after the Australian Grand Prix

The Mumbrella Automotive Marketing Summit – Melbourne, is now at full program and features headline sessions from F1’s marketing and communications director, Ellie Norman, Amazon Web Services digital innovation lead for Australia and New Zealand, Toni Knowlson, and DiDi’s head of marketing for Australia, Douglas Toy.

The summit takes place on March 17, two days after the Australian Grand Prix, at the Park Hyatt in Melbourne. Tickets are on sale now.


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