TV industry begins push for new ratings system VOZ

The television industry has started promoting the rollout of its new ratings system ‘Virtual Australia’, or VOZ, which brings together viewing numbers for both linear TV and connected devices using broadcast video on demand (BVOD).

Daily VOZ data, however, won’t be available until April. The announcement also noted VOZ is still facilitating discussions between the broadcasters about a common set of audience segments to support planning and post-analysis.

VOZ was initially slated to launch in Q1 of 2020.

Measurement body OzTAM’s CEO Doug Peiffer said VOZ will continue to change and evolve when Australia’s broadcasters eventually unite to create a shared demand-side platform, but he encouraged media buyers to start using the data now.