Radio body warns advertisers: stick with it or your competitors will jump in

Commercial Radio Australia is facing the economic downturn head on – launching an ad tomorrow that argues that cancelling advertising spend is a mistake.  

The ad, produced by Eardrum, talks about the dangers of cutting back marketing investment in tough times, before adding: “We would have warned the original advertiser but no-one can remember who they are.”

Eardrum creative director,Ralph van Dijk said: “Our central idea is to use the other advertisers in the break as an endorsement for radio. We introduce or back announce the adjacent ad and highlight the fact that these advertisers are doing the right thing.”

Hear the CRA ad


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