Radio ratings: Melbourne – Eddie McGuire takes the FM breakfast crown
Melbourne’s Monday to Sunday radio share | Source: Nielsen
Weeks after being forced to apologise for racist comments about AFL player Adam Goodes, Eddie McGuire has bounced back, with his Triple M breakfast show moving to number one FM show in Melbourne.
Triple M’s Hot Breakfast grew its share from 8.5 per cent to 9.5 per cent, overtaking fellow Southern Cross Austereo station FoxFM whose Matt & Jo show moved from 9.1 per cent to 9.2 per cent.
SCA chief content officer Guy Dobson told Mumbrella: “Eddie and the team have worked hard for it.” Dobson said that McGuire’s May 29 comments came too late in the survey period to affect the outcome either way. The survey period covers April 7 to May 11 and May 19 to June 22.
“Eddie McGuire Takes Crown” is a nonsense. Eddie (MMM) rates a MERE 9.5% to Ross and John’s 18.4% on 3AW. You are supposed to be a reliable disseminator of Industry news and you release that sort of crap. You bewilder me.
Hi Annie,
We’re extremely clear in the article that we are referring to the FM battle. The talk battleground and the FM commercial battleground tend to be pretty separate.
Cheers,
Tim – Mumbrella
I’m guessing Anne is old as only old people listen to am or maybe boring people
Another victim of the PC nazis gets a big boost in the ratings. Alan Jones last year with the Destroy the Joint crap, and now Eddie with the ridiculous “racism” nonsense. If I was on radio I’d deliberately get the left wingers and PC brigade offside to boost my ratings.
mUmBRELLA you have been sucked in the the FM radio spinners. Sucked right in.
Headline is misleading guys. A reasonable person would read it that Eddie was #1 for breakfast radio, which is not the case
I take your point, Er, I’ve added FM to the headline for clarity. 3AW still dominates overall and in AM.
Cheers,
Tim – Mumbrella
Thanks Tim. And you too Er. Adam how old is old ?
Looks like Magic is, presumably, losing its remaining audience to Smooth FM ? Would be interesting to take a look at the demographic info and it seems that music has finally had the gong on AM radio
No. It looks like the oldsters are just quitting music radio completely. Probably going to the ABC or community stations
All of you are wrong its personal taste and on that note the hot breakfast
is on first thing in the morning the worst and most depressing part of the day
and you can always trust to have a good laugh with
Eddie , Luke and Mich
P.s the three stooges