Radio ratings: Melbourne – Eddie McGuire takes the FM breakfast crown

Melbourne's Monday to Sunday radio share | Source: Nielsen

Melbourne’s Monday to Sunday radio share | Source: Nielsen

Weeks after being forced to apologise for racist comments about AFL player Adam Goodes, Eddie McGuire has bounced back, with his Triple M breakfast show moving to number one FM show in Melbourne.

Triple M’s Hot Breakfast grew its share from 8.5 per cent to 9.5 per cent, overtaking fellow Southern Cross Austereo station FoxFM whose Matt & Jo show moved from 9.1 per cent to 9.2 per cent.

SCA chief content officer Guy Dobson told Mumbrella: “Eddie and the team have worked hard for it.” Dobson said that McGuire’s May 29 comments came too late in the survey period to affect the outcome either way. The survey period covers April 7 to May 11 and May 19 to June 22.

Meanwhile, the lead changed in a number of timeslots in Melbourne, with ABC774 challenging hard.

In the morning talk battle, ABC774’s Jon Faine (up from 13.3 per cent to 15.1 per cent) moved ahead of 3AW’s Neil Mitchell (up from 13.3 per cent to 13.8 per cent).

And ABC774’s Rafael Epstein halved the gap on 3AW in the battle for drivetime talk supremacy. Epstein’s show saw a jump in share from 9 per cent to 10.5 per cent while 3AW’s Tom Elliott, who took over after the sacking of Derryn Hinch built audience from 10 to 11 per cent.

Meanwhile, Southern Cross Austereo continues to dominate FM with a drivetime share of 12.2 per cent for FoxFM, up from 11.3 per cent. Drivetime was previously presented by Fifi Box and Jules Lund Tuesday to Friday and Hamish Blake and Andy Lee on Mondays. Fifi & Jules are now to move five days a week with the national show.

In overall Monday to Sunday share, ABC774 had the best result, growing share from 11.4 per cent to 12.5 per cent – only just behind 3AW’s 12.8 per cent.

Fox FM is the top FM commercial station with a share of 10 per cent. The biggest commercial drop was ARN’s Gold 104.3 which fell from 8.6 per cent to 7.9 per cent of Monday to Sunday audience.

Monday to Friday share | Source: Nielsen

Monday to Friday share | Source: Nielsen


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.