Radio ratings: Melbourne – Eddie McGuire takes the FM breakfast crown
Weeks after being forced to apologise for racist comments about AFL player Adam Goodes, Eddie McGuire has bounced back, with his Triple M breakfast show moving to number one FM show in Melbourne.
Triple M’s Hot Breakfast grew its share from 8.5 per cent to 9.5 per cent, overtaking fellow Southern Cross Austereo station FoxFM whose Matt & Jo show moved from 9.1 per cent to 9.2 per cent.
SCA chief content officer Guy Dobson told Mumbrella: “Eddie and the team have worked hard for it.” Dobson said that McGuire’s May 29 comments came too late in the survey period to affect the outcome either way. The survey period covers April 7 to May 11 and May 19 to June 22.
Meanwhile, the lead changed in a number of timeslots in Melbourne, with ABC774 challenging hard.
In the morning talk battle, ABC774’s Jon Faine (up from 13.3 per cent to 15.1 per cent) moved ahead of 3AW’s Neil Mitchell (up from 13.3 per cent to 13.8 per cent).
And ABC774’s Rafael Epstein halved the gap on 3AW in the battle for drivetime talk supremacy. Epstein’s show saw a jump in share from 9 per cent to 10.5 per cent while 3AW’s Tom Elliott, who took over after the sacking of Derryn Hinch built audience from 10 to 11 per cent.
Meanwhile, Southern Cross Austereo continues to dominate FM with a drivetime share of 12.2 per cent for FoxFM, up from 11.3 per cent. Drivetime was previously presented by Fifi Box and Jules Lund Tuesday to Friday and Hamish Blake and Andy Lee on Mondays. Fifi & Jules are now to move five days a week with the national show.
In overall Monday to Sunday share, ABC774 had the best result, growing share from 11.4 per cent to 12.5 per cent – only just behind 3AW’s 12.8 per cent.
Fox FM is the top FM commercial station with a share of 10 per cent. The biggest commercial drop was ARN’s Gold 104.3 which fell from 8.6 per cent to 7.9 per cent of Monday to Sunday audience.
“Eddie McGuire Takes Crown” is a nonsense. Eddie (MMM) rates a MERE 9.5% to Ross and John’s 18.4% on 3AW. You are supposed to be a reliable disseminator of Industry news and you release that sort of crap. You bewilder me.
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Hi Annie,
We’re extremely clear in the article that we are referring to the FM battle. The talk battleground and the FM commercial battleground tend to be pretty separate.
Cheers,
Tim – Mumbrella
I’m guessing Anne is old as only old people listen to am or maybe boring people
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Another victim of the PC nazis gets a big boost in the ratings. Alan Jones last year with the Destroy the Joint crap, and now Eddie with the ridiculous “racism” nonsense. If I was on radio I’d deliberately get the left wingers and PC brigade offside to boost my ratings.
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mUmBRELLA you have been sucked in the the FM radio spinners. Sucked right in.
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Headline is misleading guys. A reasonable person would read it that Eddie was #1 for breakfast radio, which is not the case
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I take your point, Er, I’ve added FM to the headline for clarity. 3AW still dominates overall and in AM.
Cheers,
Tim – Mumbrella
Thanks Tim. And you too Er. Adam how old is old ?
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Looks like Magic is, presumably, losing its remaining audience to Smooth FM ? Would be interesting to take a look at the demographic info and it seems that music has finally had the gong on AM radio
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No. It looks like the oldsters are just quitting music radio completely. Probably going to the ABC or community stations
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All of you are wrong its personal taste and on that note the hot breakfast
is on first thing in the morning the worst and most depressing part of the day
and you can always trust to have a good laugh with
Eddie , Luke and Mich
P.s the three stooges
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