Readers Digest launches APAC iPad edition

Readers Digest has created a dedicated iPad edition called “Plus”, which aggregates content from over 50 regional editions.

The announcement:

The world’s most widely read magazine is now delivering a special bonus edition for iPad users across the Asia-Pacific.

Reader’s Digest PLUS has been tailor-made for iPad by the magazine’s editorial team, delivering a whole new raft of stories, audio and video content, and new interactive quizzes, games, contests and links.

“Reader’s Digest PLUS cherry-picks the very best content across the 50 international editions of the magazine, to complement and extend what you’ll find in your hard copy version,” notes Editor in Chief Sue Carney.

“It’s a great way to bonus add and deliver even more to our legion of readers, and there will still be plenty of local-relevant content.”

The first edition contains dozens of stories from the readers themselves, and Carney believes it will prompt even more interaction from the audience in future.

“We’ve launched our 100 word story contest, and the iPad is the perfect vehicle for people to have their stories shared around.”

“In fact, there are even contributions from the likes of Nicholas Shakespeare, Paul French, and Ursula Dubosarsky – and plenty of others keen to reach that level of fame.”

*Each issue of Reader’s Digest PLUS is divided into Reads+ (16 feature stories), Laughs+ (think classics such as Laughter, the Best Medicine and new contests), Ideas+ (hints and tips, including the ever popular 13 Things feature) and Games+ (the spot for Word Power devotees and Trivia buffs).

*Reader’s Digest PLUS is available to download at the App Store Newsstand either as a single issue ($4.49) or various subscription options, including an annual subscription for $23.99. Existing print subscribers can get Reader’s Digest PLUS free for a limited launch period.

*Reader’s Digest PLUS has been developed using Mogeneration’s Oomph platform.

*40 million people around the world already enjoy Reader’s Digest in hard copy, and here is an exciting new avenue for them – and a whole new audience.

Source: press release



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