Kellogg’s 2018 campaigns kick off with Special K fibre fit push
Kellogg’s first campaign for 2008 promotes Special K cereal asking “is your gut fibre fit?’ with the promotion being led by a TVC series to run from Sunday night.
The campaign, featuring actors playing tunes on their bellies will run across TV, digital and social media, aims to update people’s perceptions about fibre in their diet.
Has JWT lost Kelloggs then, or was this merely a campaign pitch?
Hi NB,
Thanks for the question. We covered this a few days earlier. We understand JWT remains Kelloggs’ main creative agency.
https://mumbrella.com.au/kelloggs-appoints-akkomplice-natural-creative-499034
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