Real estate website pulls dodgy house hunters campaign after two days

News Ltd’s property site has pulled a series of online videos featuring devious house hunters using dirty tricks to get the home they want after just two days.  

The campaign was created by digital agency Amnesia.

In a statement, the site’s general manager of consumer marketing Henry Ruiz  claimed the videos had been removed because they had already succeeded in “generating buzz”. He said:

“There has been a mixed response to the videos. The videos were always only intended to be the teaser component of the launch campaign and we are now moving to the second phase of the campaign, the House Hunter Game, which will be hosted on our Facebook page.”

“The decision was made to remove the videos because they have satisfactorily achieved their objectives in generating buzz around the launch and following feedback from some customers.”

When Mumbrella reported on the launch of the House Hunters campaign, the work met with mainly negative responses regarding the quality of the comic videos

Ruiz’s claim that the plan was to remove the videos once the objective of creating buzz had been conceived seems at odds with the site’s Twitter profile, which less than 24 hours ago was still urging:

“let us know your fave video RT @georgie_elr: check out the crazy things aussies do to find a new home”

Meanwhile, according to Property Portal Watch, the campaign was “pulled after a series of complaints from real estate agents”.

let us know your fave video RT @georgie_elr: check out the crazy things aussies do to find a new home

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