Rebecca Alexander-Head named Pacific Magazines’ insights and strategy boss

Pacific Magazines has appointed former Diageo insights boss Rebecca Alexander-Head to the role of head of insights and strategy.

Alexander-Head has spent the past year working as general manager at boutique research agency Play MR, but was previously the head of insights and planning at Diageo, for almost three years.

Alexander-Head will handle Pacific Magazines’ Seventh Sense

In that role, Alexander-Head was involved in innovation strategies and the launch of Smirnoff Double Black and Bundaberg Rum’s premix offering.

She has also held a number of roles in the Netherlands and UK before joining Millward Brown’s strategic insights team in 2008.

Nicole Bence, commercial director, said Alexander-Head’s new role will include working on Pacific Magazines’ insight approach and data proposition, Seventh Sense.

“Data and insights are fast becoming Pacific’s front line guiding our retail, commercial, audience, marketing, loyalty and product strategies. Rebecca will play a lead role in driving this as we continue to reengineer the business,” Bence said.

“She is experienced at driving advanced outcomes for clients and will deliver critical thinking around how we help the brands we work with unlock consumer behaviour change and drive growth.”

Alexander-Head added: “Pacific’s brands and culture of entrepreneurship attracted me to this role. It’s a once-in-a-lifetime opportunity to be part of a transformative business as we redefine our commercial strategy and the role insights play in the industry moving forward.”

Alexander-Head will be joined by Eddie Liu, who has come on board as insights manager. He will be responsible for leading quantitative research.


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