TBWA opens Adelaide office to service South Australian Tourism Commission account

TBWA has officially opened an Adelaide office to service its new client, South Australian Tourism Commission (SATC).

TBWA Melbourne won the $4.95m creative account in April over 35 other agencies including incumbent KWP.

TBWA has officially launched its Adelaide office

At the time, the decision to award the government account to a non-local agency was labelled a “disgrace” by the Adelaide Advertising and Design Club,

“In its entirety, the SA government is the largest advertising client in the state,” an email from AADC said earlier this year. “If taxpayers’ money continues to be sent east, it will adversely impact hundreds, if not thousands of livelihoods and supercharge the brain-drain.”

Mumbrella reported at the time TBWA was likely to open a local office to service the account from both Adelaide and Melbourne.

With the move now official, Kimberlee Wells, CEO of TBWA Melbourne has added Adelaide to her remit and is now the CEO of both TBWA Melbourne and Adelaide.

Wells said South Australia had been a blind spot for too long.

“The food, the landscape, the nature, the beaches, the events, the entrepreneurship and of course the wine are all world class. It’s up to us to ensure this is known, experienced and shared,” she said.

“TBWA Adelaide will be an Adelaide agency with strong ties to Melbourne and our global collective. We are not trying to be a Melbourne agency in Adelaide. It’s an important distinction to make and one of the reasons we are investing so much time into getting to know the local creative and marketing community.

“Together with them, we are excited to build an agency that meets the specific demands of the state.”

In other appointments for the Adelaide office, Joe Godsell has been appointed as an executive partner of TBWA Adelaide.

Godsell joins the agency from Cummins & Partners in Sydney where he was a group account director for three years.

“Adelaide is an incredibly innovative and creative city with a raft of talent, who we’re looking forward to working with and learning from,” he said.

“Success for us with SATC is more people recognising the beauty, and visiting this incredible state, which means more people enjoying everything the state has to offer. Our success leads to economic growth and we are going to put all of our energy behind it.”

James Siebert has also been appointed to the TBWA Adelaide team as a senior producer.


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