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Red Agency wins FFA’s FIFA Women’s World Cup PR and social account

The Football Federation of Australia has appointed Red Agency to handle its PR and social account for the 2023 FIFA Women’s World Cup, Mumbrella can reveal.

Red Agency has been tasked with leading and executing a communications strategy which grows national awareness and encourages Australia to #GetOnSide and register its support.

The FFA has appointed Red Agency to handle its PR and social account for the 2023 FIFA Women’s World Cup

The appointment reflects the FFA’s mission to make soccer the largest and most popular sport in Australia.

James Wright, CEO at Red Agency, said in a statement: “We recognise that this is a unique moment to unite a country behind the women’s game, elevate Australian football on the world stage and inspire future generations to be part of it, whether as players or fans.

“We are incredibly proud and honoured to have been selected and to be part of the team to deliver a winning bid.”

Red Agency’s appointment comes five months after the FFA overhauled its marketing program and appointed Saatchi & Saatchi and Starcom to its creative and media account.

David Gallop, FFA’s CEO, added: “The FIFA Women’s World Cup is the largest and most competitive contest in women’s sport globally, and the opportunity to host the tournament on home soil will see a huge increase in participation and investment in Women’s Football.

“Red Agency delivered an excellent pitch and we look forward to working with them to make the dream come true and bring the FIFA Women’s World Cup to Australia in 2023.”

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