Red Agency wins iWorld Australia
Euro RSCG Group PR agency Red has won the public relations account for iWorld Australia.
The announcement:
iWorld Australia, a leading supplier of digital lifestyle and Appcessory based products in Australia and New Zealand, has appointed PR and marketing communications consultancy Red Agency to publicise its growing range of products.
Red Agency will promote a plethora of amazing products from well-known manufacturers such as Koosh, Speck, iHealth and Trident as well as numerous innovative new products in the growing Appcessories category.
“Appcessories are physical objects that people can interact with using an App downloaded to their smartphone or tablet device. These are being developed daily,” said iWorld Director Chad DeClase. “Toy manufacturers in particular have been trying to find a way to marry the tech and toy worlds and adding an Appcessory is the ideal solution.
“The toy world is making ever increasing use of these technologies and we are beginning to see a growing number of Appcessories popping up across sectors as diverse as sports, health, construction and mining.”
iWorld is a trusted quality distributor servicing major national retailers including Apple Australia and Apple Resellers. With the dramatic growth of smartphones and tablets, iWorld Australia has greatly increased in size when it comes to its staff and distribution centre.
Red Agency’s Melbourne Principal, Grant Titmus, said it was great to be at the cutting-edge of the industry.
“We know through our agency’s work in promoting products such as the AR Drone for Parrot that there is a huge consumer and media demand for these fantastic and innovative new products,” he said.
“We look forward to working with iWorld in what looks like a massive growth phase for them.”
Source: press release
