Dr Mumbo

Redesign my bleep with Todd Sampson

Dr Mumbo would have assumed that seasoned telly appearer Todd Sampson would be a safe pair of hands on the radio.

But the ex-adman’s drivetime appearance on the nationally syndicated Hamish & Andy show was somewhat disastrous on Friday, with Sampson dropping the F-bomb, as host Hamish Blake scrambled to stop him.

Sampson – Taking the f-bomb to the drive home

Things began to go astray when the former boss of Leo Burnett began to tell an anecdote about his family bullying a fellow air passenger to vacate her seat for them.

Fair to say, the Sampsons do not seem to be a family next to whom people would want to sit on a long flight.

Sampson, best known for his appearances on Gruen and Redesign My Brain, began his story by telling Hit Network listeners: “We were on an aeroplane recently. There was four seats in a row and there was one woman sitting in the one seat, right?

“My wife was trying to negotiate to get her to move over so they could have all four seats together, so extra seat.

“There was plenty of space on the plane. The woman was like ‘I don’t want to move, this is my original seat, I want to stay here, I’ll think about it later.'”

As Sampson continued to demonstrate how irritating it is for the Sampson family when the public want the things they’ve paid for, he also showed that he didn’t really understand how bleeps work – apparently thinking they can be done live.

He charged on: “And then my nine year old just said – you’d better get the beep ready – she just said, Why don’t you just fucking move…'”

At which point a horrified Blake interrupted, just too late with “Woah, we don’t have the beep.”

After a resigned pause, Blake added “And I think it slipped through.”

Oblivious, Sampson continued his story. “We both curled up and went ‘Oh god, she just blasted the woman’. And then the woman moved, so positive reinforcement. Brilliant.”

Perhaps not coincidentally, at that point, Blake thanked Sampson for joining the show and took him off the air.


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