Reflections Holiday Parks calls Aussies to holiday in first campaign
Reflections Holiday Parks has launched its first integrated campaign via Iris Sydney.
Iris Sydney was awarded the creative account in February 2021 following a competitive pitch.
https://www.youtube.com/watch?v=7Rv_3tOYQQg
The 30 second spots see families and partners bickering with one another, only to hear the call of the holiday from a man blowing a conch shell. The families then achieve a sense of calm once they reach a Reflections Holiday Park.
https://youtu.be/Q572gr4Lm34
Miguel Gracie, general manager of Iris, said: “With the local holiday market being more competitive than ever, we knew we needed to do something bold to stand out, we’re grateful to Jo and the Reflections team for the trust they’ve put in us; the work reflects the fun we’ve had in creating the campaign.”
Jo Thomas, executive manager marketing at Reflections added: “We knew from the start of the pitch that Iris had a great strategy and fantastic idea. We are thrilled to be working with Iris on the ‘Holidays Are Calling’ campaign as part of our ongoing commitment to growing the NSW domestic tourism market – a job that is more important than ever before.”
Love Media Group developed the media strategy for the campaign.
The campaign is live, and is on TV, social, out-of-home, digital, and radio.
Credits:
Client: Reflections Holiday Parks
Executive Manager Marketing: Jo Thomas
Marketing Manager Digital: Christopher Stratton
Marketing Assistant: Emily Morton
Rewards Club & Partnerships Specialist: Kate Randall
Marketing Coordinator: Lily Schier
Creative Agency: Iris Worldwide Sydney
General Manager: Miguel Garcia
Head of Planning: Peter Wilson
Creative Director: Dean Hamilton
Senior Account Director: Meghan Winger
Account Director: Abigail Sands
Executive Producer: Wendy Gillies
Production Company: GoodOil Films
Director: Tim Green
Executive Producer: Sam Long
Producer: Catherine Warner
DOP: Aaron Mclisky
Editor: The Editors
Media: Love Media Group
Head of Operations and Partnerships: Anthony Douglas
Head of Media: Tony Woodward
Sound: Sonar Music
Sound Engineer: Tim Bridge
Photography: Flint
Photographer: Andreas Smetana
Producer: Taryn Mueller
