Renault launches new Megane ad focusing on spontaneous moments

Naked Communications’ Melbourne office has launched a “made for the moment” campaign for the Renault Megane range featuring a new TV ad and online competition produced in partnership with integrated communications agency VI and Mitchell’s.

The ad promotes the car as a means to enjoy spontaneous moments such as trips to the snow, the theatre or eating out.

The commercial launched this week is associated with an online competition to win a gastronomic experience, a theatre experience and a snow experience, each valued at $10,000.

Renault draws on its partnership with the Bell Shakespeare Theatre in Melbourne to provide tickets to the show for the theatre getaway, and its relationship as a sponsor of the Falls Creek Snow School and the Hotham Children’s Snowsports Programs to offer a trip to Mt Hotham in Victoria as well as lift passes, private ski lessons and snow gear hire. The gastronomic prize includes a cooking experience and dinner.

Tom Ward, managing director at Naked Communications Melbourne said: “Car advertising often just passively tries to persuade. We wanted to give people an opportunity to really experience the spontaneous living on offer in the Megane range. We’re really proud of what was a great team effort with VI and Mitchell’s.”

Gina Trench-Thiedeman, brand and consumer manager at Renault said: “We are extremely pleased with the results, and how a campaign with lots of moving parts has all come together.”


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