Renovation rumble: Paint brands go to war with some colourful marketing efforts

In the past few weeks several paint brands have come our with new campaigns as they bid for that all important home renovation dollar.

Characters from the most colour co-ordinated man in the world to a strange DIY pet called Loungy now grace our screens, as well as Myth Busters testing Dulux’s claims in this season’s latest ads, which we’ve wrapped up here.

Sherwin Williams has introduced the most colour-coordinated man in the world for an ad spruiking its new Home Colour Collections.

Courtesy of Savvy Media Monitoring

What’s wrong with Loungy? asks Inspirations Paint in an unusual new ad which sees a family rushing made up of old wallpaper and paint brushes to their nearest branch of the paint store to get the kiss of life.

The ad was created by Adam Lance at The Village of Useful.

Taubmans focused on its spill-resistant paint in an ad which saw a variety of food stuffs thrown at walls. Naked Communications are the agency of record for Taubmans.

Dulux has turned to the presenters of TV series MythBusters to demonstrate the quality of its new Wash&Wear product in what the paint brand described as the biggest advertising campaign in its 82-year history. The campaign was created by Communicado Marketing Communications.


Accent Paint drew on its sponsorship of The Block to use Scott Cam to push sale of its paint in Mitre 10.


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