F.Y.I.

Reprise Media picks up Zuji business

Search engine optimisation focused advertising agency –  Reprise Media –   has been appointed to handle online travel agency Zuji’s SEO and social media in Australia.     

The announcement:

January 20, 2011: Asia Pacific online travel agency ZUJI has appointed Reprise Media to drive the company’s search engine optimisation (SEO) and social media activities for the Australian market.

ZUJI aggregates travel opportunities from more than 400 airlines, 60,000 hotels, thousands of car hire companies, activities, attractions and travel insurance companies to provide travellers with complete online travel packages. As well as Australia, ZUJI operates sites in New Zealand, Hong Kong, India, and Singapore. This makes ZUJI, which is owned by Travelocity, one of the world’s largest travel companies.

Managing director at ZUJI Australia, James Gaskell, said there were solid reasons behind the choice of Reprise Media.

“We have chosen the team at Reprise Media because of their innovative approach to link-building and social media. We know that will further drive our online presence,” said Gaskell.

“Being an online business, executing a finely-tuned SEO and social media strategy is crucial for greater engagement and connectivity with consumers,” he said.

David Fernandez, managing director of Reprise Media said: “ZUJI’s decision to appoint Reprise Media is a new boost for us. As we approach our first anniversary as a business, our client list includes Panasonic, Harris Technology, Unilever, Bunnings, Robert Half and Coles Insurance.

Reprise Media is part of the Mediabrands group of businesses.

Source: Reprise Media press release

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