Retail media hits BIG W, as Cartology extends its services to the chain store

On Friday this week, Cartology will become the exclusive retail media partner for BIG W, connecting brands with customers both in-store and through digital services. The company has also hired Network 10’s Sophie Hicks Lloyd to head up the offering.

Cartology is Woolworths Group’s retail media business, and currently only services Woolworths supermarkets and previously Dan Murphy’s, through digital screens. Now it will extend its services to all 176 BIG W stores nationwide, and with 18 million monthly visits to bigw.com.au, the company said the partnership will provide “brands with new ways to reach real customers on their omnichannel journey”.

Tyquin with one of the Dan Murphy screens, soon to launch for BIG W