An ad that revived an 1980’s mascot has won Mumbrella’s February Ad of the Month.
The ad for Schweppes lemon soda Solo sees the return of the Solo Man in Legend of the Lemon Tree.
The ad, created by BMF Melbourne, emerged the winner in a strong field that included the ‘Super Coach’ webisodes for Daily Telegraph and Henry and Aaron’s ‘It’s a snap!’ viral.
The ad was directed by Hamish Rothwell for production company Good Oil.
Dave Klein, ECD of BMF Melbourne at the time said: “I grew up watching Solo Man jump over cliffs, ride wind surfers through the desert and even wrestle crocodiles. Back then he was pretty awesome. Our challenge was to introduce him to a new generation of fans and bring the idea to life of why Solo is the original thirst crusher.”
Agency: BMF Melbourne
Sound & Music: Turning Studios
Post Production: Fin
Director: Hamish Rothwell
Production Company: Good Oil
Media Planning and Buying: Carat
TV, cinema and the online video campaigns are eligible for the month in which they first screened in the public domain.
February’s shortlist, selected by Mumbrella from submissions by agencies and readers, included:
The winner is chosen by reader votes.
March’s call for entries will be made soon.
With the support of: