The Telegraph launches webisodes to mark 2012 NRL season

News Limited’s Daily and Sunday Telegraph newspapers have launched a series of websides to mark the start of the 2012 NRL season.

The online films – created by AJF partnership – are centred around the fortunes of a ‘self styled sporting legend’ called SuperCoach.

The actor who plays SuperCoach, Adam Dunn, featured in Euro RSCG’s campaign for Vanish Napisan to sponsor The White House.

The main thrust of the campaign is a competition. Those who sign up to The Telegraph SuperCoach can take on the role of coach and pick their own teams for the chance to win cash prizes.

The films were shot on the marketing floor of News Limited’s offices in Sydney.


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