Revlon Professional Australia and American Crew appoint Red Havas as comms agency

Haircare brands Revlon Professional Australia and American Crew have appointed Red Havas as communications agency of record, following a competitive pitch.

The account will be led by the agency’s Melbourne office, supporting both brands’ consumer and trade PR, experiential marketing, influencer management and social media.

Red Havas’ appointment follows a competitive pitch process

The appointment follows Red Havas winning the public relations account for Nestlé Australia’s confectionary business last month.

Cristobal De la Rubia, marketing director for Revlon Professional and American Crew Australia, was impressed by Red Havas’ use of data.

“Red Havas brought an innovative approach to our brands, that had our purpose at the heart of its communication backed by category data and insight. It was important to appoint the right partner to navigate the market, with agility and creativity during these uncertain times. We feel confident that Red Havas will be a strong partner for the next chapter of our journey,” he said.

Managing partner of Red Havas Melbourne, Lynn Chinnock, said: “Revlon Professional and American Crew are iconic and inspiring global brands, with artistry at the core of the brands’ DNA. We are excited about the possibilities that we can unearth together, as we strive to deliver on the expectation of today’s meaningful brands.”


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