AAMI’s Rhonda has returned to Australia from her holiday in Bali with daydreams of romance with her waiter Katut on her mind.
The latest episode of Rhonda’s adventure, created by Ogilvy Melbourne, was broadcast during the AFL grand final. It features Rhonda – played by Mandy McElhinney – telling her friend about her holiday adventures before they have a prang with a truck carrying melons.
Rhonda’s trip to Bali – apparently paid for by the discount she received for being a good driver – has captured the public’s imagination with the ad triggering pastiches and a Facebook tribute page The Sexual Tension Beween Katut and Rhonda gaining more than 100,000 likes. The campaign was also shortlisted for TV Ad of the Year in the Mumbrella Awards.
Rhonda became the face of AAMI in October last year.
- Agency: Ogilvy Melbourne
- Creative Group Head: Nicholas Desira
- Copywriter: Lenna Boland
- Art Director: Nicholas Desira
- Agency Producer: Lauren Free
- Production Company:Guilty
- Director: Tony Rogers
- Producer: Jason Byrne