Rip Curl reappoints Flourish as PR agency of record

Flourish PR has been reappointed by Rip Curl as its public relations agency, after it was enlisted for a one-off campaign earlier this year.

The agency’s remit will include covering media relations and strategy, with a “specific focus on on the Women’s side of the business”. This is the first permanent PR agency for the Australian surfing brand.

Flourish’s services will also see it grow and develop influencer marketing for Rip Curl, in addition to editorial outreach, “shining a light on the increasing number of girls and women engaging with surf culture and the brands ongoing commitment to them”.

The Flourish PR team