Rippling wins Snow Victoria campaign

Content marketing agency Rippling has won the account for the 2015 Snow Victoria campaign.

The release:

Leading content marketing agency, Rippling, has been appointed as the marketing services provider for the 2015 Snow Victoria campaign. The campaign represents both commercial and government Victorian alpine industry stakeholders to promote tourism in the region throughout the winter snow season.

The project management role will see Rippling contribute to the strategic planning and creative development process, plus manage website development, SEO, SEM and content management, media planning and buying, social media management, content production plus stakeholder collaboration and reporting.

Nigel Abbott, Managing Director at Rippling said “The 2015 Snow Victoria campaign is focused on creating and distributing captivating content, while leveraging the digital opportunity. We’re thrilled to be working with the team again to build anticipation and excitement about Victoria’s incredible snow resorts this winter.”

This is the second year Rippling has managed the Snow Victoria campaign, Rippling won the account off the back of a competitive tender pitch.

Rippling has been a leading force in the content marketing space since 2010. Rippling supports a diverse range of clients across a range of industries including KIA, the National Maritime Museum, Macquarie Graduate School of Management and Snow Australia.

Source: Rippling press release


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