Rob Pyne joins Initiative as chief strategy officer

New Initiative boss Andrew Livingston has made one of his first key hires, bringing in Rob Pyne as chief strategy officer from News Digital Media.

Pyne returns to media agency land after a two and a half-year stint at News Digital Media, where he was head of client media strategy.

Pyne joined News in August 2009 from media agency OMD, where he was national strategy director.

He starts on 23 April.

Livingston said: “Having an executive of Rob Pyne’s calibre joining the agency is a big boost for our capabilities. He has impressive experience and a strong track record in creating high-impact work, as well as thorough knowledge of the business from the client, media owner and agency side. I am looking forward to working with him.”

Pyne’s career also includes stints at UM in China and Australia.

Livingston started at Initiative one month ago having joined from MediaCom. He replaced Tracie Michael.


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