Rob Pyne joins Initiative as chief strategy officer

New Initiative boss Andrew Livingston has made one of his first key hires, bringing in Rob Pyne as chief strategy officer from News Digital Media.

Pyne returns to media agency land after a two and a half-year stint at News Digital Media, where he was head of client media strategy.

Pyne joined News in August 2009 from media agency OMD, where he was national strategy director.

He starts on 23 April.

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