RSPCA Queensland appoints first chief digital officer

The RSPCA’s Queensland branch in Brisbane has become the first to appoint a chief digital officer, with the former digital strategy manager at Bond University Christian Bowman joining the team on August 5.

The announcement:

In an era where everything is converging towards digital technology and social media, RSPCA Queensland has taken the lead with the appointment of former Digital Strategy Manager at Bond University, Christian Bowman as their new Chief Digital Officer.

Mr Bowman accepted being the new ‘CDO’ and it is the first leadership role of its kind for the RSPCA, and potentially the whole not-for-profit sector domestically. At age 33, Bowman could also be the youngest CDO of any large organisation in Australia.

Bowman who has over 12 years’ experience under his belt as a digital professional brings a wealth of knowledge and innovation to the largest animal welfare organisation in Australia.

RSPCA Queensland CEO Mark Townend says he tracked down his new digital chief after reading a compelling article and comment Bowman shared on the professional social media platform LinkedIn.

According to Townend it was entirely obvious how much Bowman understood the dilemmas organisations face when transitioning towards digital.

The RSPCA Queensland are always looking to be more efficient in the use of donated funds and the increase in the use of digital media required the not-for-profit to find a digital leader. By doing so, reduce any overlap and ensure key technology systems and online media platforms are used effectively.

This will not be the first time Christian Bowman has helped the RSPCA. In 2002, Bowman developed the organisation’s public website and was the instigator behind their first ever mobile campaign in the form of RSPCA themed ringtones and logos.

In 2006 Bowman was also one the driving forces behind their first ever online store worldforpets.com.au, at which time he also started the first RSPCA social media profiles.

Raising much needed funds and finding homes for animals in need via the digital channels will be the underlying objectives for the new CDO.

Bowman says he is looking forward to the challenge in helping the great people at the RSPCA utilise technology and digital media to support their hard efforts.

From August 5, Bowman embarks on his new journey switching from a campus of students on the Gold Coast to a campus of animals at Wacol in Brisbane.

Source: RSPCA QLD media release.


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