Razor Group’s Rupert Pay is moving to mobile advertising firm InMobi to take on the role of head of client services.
His move comes after a year and a half at Razor as head of digital.
He joins with a brief to “shift media dollars towards mobile”, according to a press release from InMobi.
Francisco Cordero, GM and regional director of InMobi Australia and New Zealand, said: “As InMobi continues to expand, we need the strongest digital and creative minds in the business to help us lead the way. Rupert has an exceptional skillset in digital strategy, as well as extensive production management experience, so we see him as being a vital part to our success in the coming years.”
Before Razor, Pay had a spell at media agency UM as national head of creativity and innovation, a role he moved into after running his own creative and strategy shop Uncle.
Pay added: “Mobile presents an exciting new frontier in marketing, reminiscent of ‘new media’ as it was called back in the mid-late nineties. Joining InMobi, which is as much a technology company as it is a mobile ad network was therefore an easy decision to make.”