Ryan Reynolds and Rob McElhenney’s Wrexham Lager names Aussie PR partner

December 13, 2024 10:02

Ryan Reynolds and Rob McElhenney’s Wrexham Lager Beer Co. has appointed CampaignLab as its Australian creative comms partner, Mumbrella can reveal.

First introduced to Australia in 1884, Wrexham Lager – the UK’s oldest lager brewery – quickly became a local favourite. In September, it returned to the Australian market under the new ownership, stocked nationally in Dan Murphy’s.

CampaignLab will be responsible for Wrexham Lager’s PR, social, and digital advertising, including overseeing creative campaign ideation and earned media, with a focus on blending the brand’s heritage with its new Hollywood ownership.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.