Ryan Reynolds and Rob McElhenney’s Wrexham Lager names Aussie PR partner
Ryan Reynolds and Rob McElhenney’s Wrexham Lager Beer Co. has appointed CampaignLab as its Australian creative comms partner, Mumbrella can reveal.
First introduced to Australia in 1884, Wrexham Lager – the UK’s oldest lager brewery – quickly became a local favourite. In September, it returned to the Australian market under the new ownership, stocked nationally in Dan Murphy’s.
CampaignLab will be responsible for Wrexham Lager’s PR, social, and digital advertising, including overseeing creative campaign ideation and earned media, with a focus on blending the brand’s heritage with its new Hollywood ownership.